1. Introduction
Dealer Ad Solutions LLC ("Company," "we," "us," or "our") operates the website dealeradsolutions.com and provides AI-powered lead follow-up, advertising management, and related services for businesses ("Services"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our Services.
By using our website or Services, you agree to the collection and use of information in accordance with this policy. If you do not agree with any part of this policy, please do not use our website or Services.
2. Information We Collect
Information You Provide Directly:
- Contact information: name, email address, phone number, business name, job title
- Business information: dealership name, address, website, monthly sales volume
- Communications: messages sent through our contact forms, chat widget, email, or phone
- Payment information: processed securely through third-party payment processors (we do not store credit card numbers)
Information Collected on Behalf of Our Clients:
- Lead contact information: names, phone numbers, email addresses of individuals who submit inquiries through our clients' lead forms, ads, or communication channels
- Conversation data: text messages, chat messages, and other communications between leads and our AI system or client staff
- Vehicle interest data: vehicle preferences, budget, trade-in information, financing needs as shared by leads during conversations
- Appointment data: scheduled dates, times, and outcomes
Information Collected Automatically:
- Device information: IP address, browser type, operating system
- Usage data: pages visited, time spent, referring URLs
- Cookies and tracking technologies as described in Section 7
3. How We Use Your Information
We use the information we collect to:
- Provide, operate, and maintain our Services
- Process and respond to lead inquiries on behalf of our clients
- Generate AI-powered responses to lead conversations
- Schedule and manage appointments
- Send automated follow-up messages (SMS, email, social media) on behalf of our clients
- Send appointment reminders and confirmations
- Request reviews and feedback on behalf of our clients
- Analyze and improve our Services
- Communicate with you about your account, billing, and support
- Comply with legal obligations
4. AI-Powered Processing
Our Services use artificial intelligence to process lead conversations and generate responses. This means:
- Conversation data (text messages, chat messages) is processed by our AI system to generate contextually appropriate responses
- Lead information (vehicle interest, budget, trade-in details) is extracted from conversations to qualify leads and personalize follow-up
- Conversation history is retained to provide context for ongoing interactions
- AI-generated responses are sent on behalf of our clients, not from Dealer Ad Solutions directly
Conversation data is processed securely and is not shared with third parties for their own marketing purposes. AI processing is performed solely to deliver our Services to our clients.
5. SMS and Communication Consent
Our Services send SMS text messages, emails, and social media messages on behalf of our clients. Regarding SMS communications:
- SMS messages are sent only to individuals who have provided their phone number and consented to receive communications through our clients' lead forms, ad platforms, or direct inquiry
- Recipients may opt out of SMS communications at any time by replying STOP to any message
- Replying HELP to any message provides contact information for assistance
- Message frequency varies based on lead engagement. New leads may receive up to 2-4 messages per week during initial follow-up. Long-term follow-up contacts receive approximately 1 message per month. Message frequency decreases automatically for contacts who do not respond
- Message and data rates may apply
- We comply with the Telephone Consumer Protection Act (TCPA) and all applicable SMS regulations
- We support carrier-standard opt-out keywords (STOP, CANCEL, END, QUIT, UNSUBSCRIBE)
Our clients are responsible for obtaining proper consent from their leads before those leads enter our system. We provide compliant consent language and opt-in mechanisms for our clients' forms.
6. Data Sharing and Disclosure
We do not sell your personal information. We may share information in the following circumstances:
- With our clients: Lead data and conversation history are shared with the client (dealership or business) on whose behalf the communication occurs. Clients own their lead data.
- Service providers: We use third-party services for hosting, communication delivery (SMS, email), payment processing, and AI processing. These providers are contractually obligated to protect your data and use it only for the services they provide to us.
- Legal requirements: We may disclose information when required by law, subpoena, court order, or to protect our rights, safety, or the rights of others.
- Business transfers: In the event of a merger, acquisition, or sale of assets, user data may be transferred to the acquiring entity.
7. Cookies and Tracking
Our website uses cookies and similar tracking technologies to improve your experience. These include:
- Essential cookies: Required for website functionality (forms, chat widget, navigation)
- Analytics cookies: Help us understand how visitors use our website (pages visited, time spent)
- Advertising cookies: Used to track ad performance and conversions when applicable
You can control cookie preferences through your browser settings. Disabling cookies may affect website functionality.
8. Data Security
We implement commercially reasonable security measures to protect your information, including encryption of data in transit (SSL/TLS), secure data storage, access controls, and regular security reviews. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
9. Data Retention
We retain lead data and conversation history for as long as needed to provide our Services to our clients. When a client terminates their account:
- Client-owned data (contacts, conversations, appointments) is available for export for 30 days following account termination
- After 30 days, client data is permanently deleted from our active systems
- Backup copies may persist for up to 90 days before automatic deletion
10. Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate personal information
- Deletion: Request deletion of your personal information, subject to legal retention requirements
- Opt-out: Opt out of SMS communications by replying STOP, or opt out of email communications by clicking unsubscribe
- Portability: Request your data in a portable format
To exercise any of these rights, contact us at [email protected].
11. California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information.
12. Children's Privacy
Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete that information.
13. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.
14. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a new "Last updated" date. Your continued use of our website or Services after changes constitutes acceptance of the updated policy.
15. Contact Us
If you have questions about this Privacy Policy or our data practices, contact us at:
Dealer Ad Solutions LLC
30 N Gould St Ste R
Sheridan, WY 82801
Email: [email protected]
Phone: +1 (307) 381-9007