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Privacy Policy

Last updated: October 6, 2026

1. Introduction

Dealer Ad Solutions LLC ("Dealer Ad Solutions," "we," "us," or "our") operates the website dealeradsolutions.com and provides AI-powered lead follow-up and advertising management services for vehicle dealerships (the "Services"). This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website or when we provide our Services.

By using our website or Services, you agree to the collection and use of information in accordance with this policy. If you do not agree with any part of this policy, do not use our website or Services.

2. Our Two Roles

  • Website visitors, prospective clients, and our clients' staff: for this information, Dealer Ad Solutions decides how it is used and is responsible for it under this policy.
  • Our clients' leads and customers: when a dealership uses our Services, we handle information about the people who contact that dealership ("Lead Data") as a service provider to the dealership. We process Lead Data only on the dealership's instructions and only to provide the Services to it (and, in aggregated or de-identified form, to improve them, as Section 4 describes), and the dealership's own privacy policy also applies. If you are a dealership's customer, please contact the dealership to access, correct, or delete your information. If you contact us instead, we will pass your request to the dealership and help it respond.

3. Information We Collect

Information you provide directly

  • Contact information: name, email address, phone number, business name, job title
  • Business information: dealership name, address, website, monthly lead volume, current tools
  • Communications: messages sent through our contact forms, email, or phone
  • Payment information: processed through third-party payment processors. We do not store card numbers on our servers.

Lead Data we handle on behalf of our clients

  • Lead contact information: names, phone numbers, and email addresses of people who contact our clients through their forms, ads, listing sites, phone calls, or messaging channels
  • Conversation data: text messages, chat and social messages, and the photos and voice messages leads send, between leads and our clients' assistant or staff
  • Vehicle interest data: vehicle preferences, budget, trade-in information, and financing intent as shared by leads during conversations
  • Appointment data: scheduled dates, times, outcomes, and show or no-show status
  • Activity and status data: missed and answered calls, message delivery status, and opt-out and do-not-disturb status

Information about our clients' staff

  • Names, work phone numbers, and email addresses of dealership staff who use the Services, and the notes and instructions they leave for the assistant

Information collected automatically on our website

  • Device information: IP address, browser type, operating system
  • Usage data: pages visited, time spent, referring URLs, and clicks on our contact buttons
  • Cookies, as described in Section 8

4. How We Use Information

We use the information we collect to:

  • Provide, operate, and maintain our Services
  • Respond to lead inquiries on behalf of our clients
  • Generate AI-powered responses to lead conversations
  • Schedule and manage appointments
  • Send automated follow-up messages (text and social media) on behalf of our clients
  • Send appointment confirmations and reminders
  • Analyze and improve our Services (for Lead Data, only in aggregated or de-identified form)
  • Communicate with you about your account, billing, and support
  • Comply with legal obligations

5. AI-Powered Processing

Our Services use artificial intelligence to process lead conversations and generate responses. This means:

  • Conversation data, including the text, photos, and voice messages a lead sends, is processed by third-party artificial intelligence providers that read messages and write replies.
  • Voice messages are converted to text by a speech-to-text provider. We keep the text, not the audio; the original message stays in the dealership's CRM account. Photos are read to answer the message and are not stored by our own systems.
  • Lead information (vehicle interest, budget, trade-in details, financing intent) is extracted from conversations to qualify leads and personalize follow-up. Conversation summaries we write do not include phone numbers or email addresses.
  • Conversation history is kept so the assistant can continue the conversation with context, including when a lead returns later.
  • AI-generated responses are sent on behalf of our clients, identified by the client's business name.

AI processing is performed only to deliver our Services to our clients, and conversation data is not shared with anyone for their own marketing purposes.

6. Text Messages and Consent

Our Services send text messages and social media messages on behalf of our clients. There are two kinds of text messages:

Follow-up and marketing messages: replies about the vehicles a lead asked about, follow-up, and offers from the dealership.

  • Frequency: new leads who do not reply receive up to 5 messages in the first week and about 8 in the first two weeks, then roughly 1 a month in long-term follow-up. A lead never receives more than 3 automated texts in any 24 hours; replies to the lead's own messages, appointment reminders, and opt-out confirmations are not counted. Message frequency varies with the conversation.
  • Recipients may opt out at any time by replying STOP.

Transactional messages: appointment confirmations, appointment reminders, and similar service messages.

  • Frequency: sent as needed, typically 1 to 3 messages per booked appointment.
  • Replying STOP also stops these messages.

Rules that apply to both:

  • We text a dealership's leads only on the dealership's instructions. Each dealership is responsible for having a lawful basis to text the people it sends us, such as consent given on a form, or a request to be contacted from a person who called or texted the dealership or gave their number in a conversation, and for keeping the record of that consent. On forms we build, we include the consent language and unchecked consent checkboxes that carrier registration requires.
  • Follow-up duration: automated follow-up to a lead who stops replying ends no later than 8 months after the lead's most recent message to the dealership (or, if the lead never replied, after their first inquiry), and the contact is then archived. If the lead writes again, the assistant may reply.
  • Replying STOP, STOPALL, CANCEL, END, QUIT, or UNSUBSCRIBE to a text opts the recipient out of all messages from that dealership through our Services, on every channel, apart from one message confirming the opt-out.
  • Replying START to a text re-subscribes the recipient.
  • On Facebook Messenger, Instagram, and website chat, sending STOP opts the person out automatically. Other requests to stop are recognized in English, Spanish, and French. Anything unclear is flagged to the dealership's team the same day, and automated messages pause until someone checks, for up to 24 hours.
  • Automated texts are sent only between 8 AM and 8 PM, both in the dealership's time zone and, when we know it, in the recipient's. An hour-before reminder for an early-morning appointment may arrive before 8 AM. Replies to a person's own messages can come at any hour.
  • The first text a lead receives identifies the dealership and explains how to opt out, and this is repeated every 30 days.
  • Replying HELP to a text returns an automated message with instructions for opting out. For anything else, contact the dealership directly.
  • Message and data rates may apply. Recipients should consult their mobile carrier regarding charges.
  • No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the categories of sharing in Section 7 exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
  • Our texting is designed to support compliance with the Telephone Consumer Protection Act (TCPA) and carrier A2P 10DLC requirements. Each dealership remains responsible for its own compliance with the laws that apply to it, including state laws and, in Canada, Canada's Anti-Spam Legislation (CASL).

7. Sharing and Disclosure

We do not sell personal information. We share information only in these circumstances:

  • With our clients: Lead Data and conversation history are shared with the dealership on whose behalf the communication occurs. Dealerships own their Lead Data.
  • Service providers: we use service providers that process information for us to run the Services: our CRM and messaging platform; artificial intelligence and speech-to-text providers; cloud hosting, database, cache, and job-queue providers; email sending and receiving services (including the receipt of listing-site lead emails); website analytics (Google Analytics); and payment processors. They may use the information only to provide their services to us.
  • Messaging networks: messages travel through Meta (Facebook Messenger and Instagram) and mobile carriers, which handle them under their own terms.
  • Legal requirements: we may disclose information when required by law, subpoena, or court order, or to protect our rights, safety, or the rights of others.
  • Business transfers: in a merger, acquisition, or sale of assets, information may be transferred to the acquiring entity, subject to this policy.

8. Cookies and Analytics

Our website uses Google Analytics, which sets cookies, to understand which pages are viewed and whether visitors click our phone, email, and booking buttons or send our contact form. Our contact form is part of this website and sends what you enter to us by email. Our website chat asks for your first name and email before it starts, and we keep them, with the conversation, to send you a copy and follow up; your browser remembers them for 30 days so the chat does not ask twice. We do not use advertising cookies or tracking pixels on our website; we will update this policy before adding any. You can block or delete cookies in your browser settings, or use Google's opt-out tool for Google Analytics.

9. Where Information Is Processed

We and our service providers store and process information in the United States and possibly other countries. Information about people in Canada is processed outside Canada and may be accessible to the courts and authorities of the countries where it is processed.

10. Data Security

We use commercially reasonable security measures to protect information, including encryption of data in transit (TLS), access controls, limited access to Lead Data, and security reviews. No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security. If a security breach affects personal information, we will notify the affected dealership without undue delay, and individuals and regulators where the law requires.

11. Data Retention

  • During a subscription: Lead Data stays in the dealership's CRM account for as long as the dealership keeps it there, including after follow-up ends, so a returning customer can be recognized.
  • Short-lived copies: our processing systems keep a copy of recent conversations for up to 7 days, and operational records that contain only identifiers (not names, numbers, or message text) for up to about 13 months.
  • When a subscription ends: the dealership's data is available for export for 30 days. After that, we delete the account and its data from our active systems, except operational records that contain only identifiers, which expire within about 13 months. Backup copies may persist for up to 90 days after that.
  • Website and prospect information: kept for as long as needed to respond to you and manage our relationship, and as required by law.

12. Your Rights

Depending on where you live, you may have the following rights regarding your personal information:

  • Access: request a copy of the personal information we hold about you
  • Correction: request correction of inaccurate personal information
  • Deletion: request deletion of your personal information, subject to legal retention requirements
  • Opt-out: opt out of text messages by replying STOP, or of our emails by clicking unsubscribe
  • Portability: request your data in a portable format

To exercise these rights, contact us at support@dealeradsolutions.com. If your request is about Lead Data, we will pass it to the dealership, as described in Section 2.

13. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information.

14. Children's Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete that information.

15. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

16. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page with a new "Last updated" date, and we will email our clients about material changes. Your continued use of our website or Services after changes constitutes acceptance of the updated policy.

17. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

Dealer Ad Solutions LLC
30 N Gould St Ste R
Sheridan, WY 82801
Email: support@dealeradsolutions.com
Phone: +1 (307) 381-9007