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Questions dealers ask about AI follow-up and ads.

Straight answers about how the AI assistant works, texting and compliance, what your team sees, our advertising, choosing a provider, AI and marketing for dealerships, cost, contracts and the 90-day guarantee. Cannot find yours? See if you qualify and ask us on the demo.

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The AI assistant

What is AI lead follow-up for car dealerships?

AI lead follow-up for car dealerships is an AI assistant that works your dealership's leads for you. It answers every message within a minute, day or night, texts every new lead within minutes during texting hours, qualifies the customer, keeps following up for up to 8 months, and books the appointment onto your calendar. Dealer Ad Solutions sets it up, trains it on your store and keeps it running.

What is DAS?

DAS is the Dealer Ad Solutions AI. It answers your leads, follows up and books visits, using the name your store chooses for it; in our examples it goes by Sara.

How fast does the AI assistant answer a lead?

The AI assistant answers every message within a minute, day or night, weekends and holidays included. A new form or listing-site lead, or a missed call, gets its first text within minutes between 8 AM and 8 PM, in your dealership's time zone and, when we know it, the customer's. At night, that first text waits until after 8 AM, because texting quiet hours apply.

Which channels does the AI assistant cover?

Text messages, Facebook Messenger, Instagram direct messages, your website chat, leads from listing sites such as Autotrader, Cars.com and CarGurus, and leads from your TikTok lead forms, which it answers by text. It can also text back callers your team missed. Package channels vary; your quote lists exactly which ones are included.

Does the AI assistant remember past conversations?

The assistant remembers every customer across channels and months. A customer who writes on Facebook on Monday and texts on Thursday is one customer with one memory. When someone comes back months later, even a lead your team marked Lost, the assistant answers right away and picks up where things left off: the truck they wanted, their trade, their timing.

What languages does the AI assistant speak?

The assistant answers in any language. It replies in the language the customer writes in: English, Spanish or anything else.

Can the AI assistant read photos and voice notes?

The assistant reads the photos and voice notes customers send. A customer can send a photo of their trade-in, a VIN or serial number plate, a screenshot of a vehicle they saw, or a voice note in any language, and the assistant reads it, listens to it and answers what they actually sent. It understands emojis too. Many chatbots and auto-texts only handle typed text.

Does the AI assistant answer phone calls?

The assistant does not answer phone calls; it answers messages. A call your team misses gets a text back within minutes, 8 AM to 8 PM, so the conversation can carry on by text, and the call stays with your team.

Will customers know they are talking to AI?

The assistant tells a customer plainly that it is the dealership's digital assistant whenever they ask if they are talking to a person. It never claims to be a person.

Does the AI assistant know what is on my lot?

The assistant knows your inventory once your feed is connected. It checks your current inventory before it mentions a vehicle, sends the listing link, and is built not to offer a car that is not in your feed.

Does the AI assistant quote prices or financing?

The assistant can share the listed website price of a vehicle it found in your inventory. It is built never to quote payments, rates, approvals, trade values or out-the-door numbers; a reply that tries is held back and handed to your team.

What if the AI says something wrong to a customer?

The assistant is built never to quote payments, rates, approvals, trade values or out-the-door numbers, and a reply that tries is held back and handed to your team. Once your inventory feed is connected, it checks your current inventory before it mentions a vehicle, and it tells a customer plainly that it is the dealership's digital assistant whenever they ask. Before it goes live, we check it against real leads with you. Your team can leave it a note, pause it or take over any conversation at any moment. We cannot promise any system never gets a line wrong, which is why every reply is checked before it goes out and your team can pause the assistant at any moment.

Can the AI assistant book appointments?

The assistant books the visit onto your calendar, sends reminders before the appointment, and moves it if the customer asks. Your team gets a briefing on who is coming in and why.

How long does the AI assistant follow up?

The assistant follows up for up to 8 months on packages with texting, until the lead books or asks to stop. Follow-up messages are spaced out and varied, not the same text on repeat, and a lead never gets more than 3 automated follow-up texts in any 24 hours. Facebook and Instagram generally only allow follow-up within 24 hours of the customer's last message, so there the assistant follows up between 9 AM and 8 PM store time, and its last follow-up inside that window asks for a phone number; longer follow-up runs by text.

What happens when a buyer asks about a used car that has already sold?

The assistant checks your current inventory before it mentions a vehicle, sends the listing link, and is built not to offer a car that is not in your feed. That works once your feed is connected during setup, so a feed that updates when a car sells is what keeps the assistant from offering a car you no longer have.

Is AI follow-up the same as a template library?

No. A template is a one-way message sent on a schedule that does not read the reply. The assistant holds a real conversation, remembers each customer across channels and months, and its follow-up is spaced out and varied, not the same text on repeat.

Your team

Can my team take over a conversation?

Any time. Leave the assistant a note and it acts on it. Type "pause" and it stops replying. When a person should step in, your salesperson gets the conversation with a full briefing.

What does my team see?

Every conversation stays in your inbox and on the phone app. When a visit is booked or a person is needed, your salesperson gets a task with the details that matter: what the customer wants, their trade, their timing, and anything they asked that needs a human answer. Your team can leave the assistant a note, pause it or take over any conversation at any moment. We walk your team through it as part of setup. The one thing we ask is that your team follows up on the leads we hand over within 48 hours, which is also a condition of the guarantee.

Does AI lead follow-up replace my BDC or salespeople?

AI lead follow-up does not have to replace anyone. It does the repetitive, around-the-clock work: first response, qualifying, follow-up and booking. Your team handles the moments that need a person: the test drive, the trade conversation and closing the deal.

Can AI lead follow-up work next to our BDC?

AI lead follow-up can work next to an existing BDC. The assistant takes the first reply, nights and weekends, and months of follow-up, then hands customers who are ready to your BDC with a briefing. Your BDC keeps the phones and the conversations that need a person. Your team can leave the assistant a note, pause it or take over any conversation at any moment.

Your store, your way

Can Dealer Ad Solutions be our dealership's CRM?

Every store with AI follow-up gets its own CRM account: contacts, a sales pipeline, calendars, tasks and every conversation in one inbox, with a phone app for your team. You can run your store on it as your main CRM, or keep the CRM you have and let the assistant work alongside it.

Do we have to replace our current CRM?

You can keep your current CRM if your team likes it. The assistant answers and books from its own account, and we set up how leads, notes and appointments reach your team. If you would rather run everything in one place, we help you move your contacts over.

Who owns our leads and data in the CRM?

Every lead and conversation lives in your own account, and we export it for you whenever you ask, up to 30 days after you leave.

Can the AI assistant help our service department?

We can set the assistant up for your service lane: it answers service questions day or night, books service visits on your service calendar, sends reminders, and hands repairs and anything that needs an advisor to your team with the details. It never quotes a repair price or guesses at a diagnosis.

Can the AI assistant be set up the way our store works?

Every store gets its own setup, built around your process: your rules, your hours, your calendars, who gets which hand-off, and the name your assistant uses. Sales, service, trade-in buying and events can each have their own workflow.

Does AI lead follow-up work for independent and used-car dealers?

AI lead follow-up works for franchise and independent stores, new and used: the assistant works whatever leads you get, and we set it up around your lot, your hours and your process.

Do you work with dealers that don't sell cars?

Dealer Ad Solutions also works with dealers that don't sell cars. Car and truck dealers are our specialty, and we set up the same AI assistant, CRM and ad team for motorcycle, powersports, boat, RV and golf cart dealers. If it carries people and a dealer sells it, we can work with you.

Can the assistant check our units if we don't sell cars?

The assistant checks your units, whatever you sell. During setup we connect your inventory, so it checks what you have before it mentions a bike, a boat, an RV or a cart, and sends the listing link.

Is the guarantee the same if we don't sell cars?

Every dealer with AI follow-up gets the same 90-day guarantee with the same conditions, whatever you sell.

Texting and compliance

Is AI texting compliant?

Every store's texting is registered with the mobile carriers before it goes live. The assistant tells customers it is a digital assistant whenever they ask. A customer who sends STOP, by text or on Messenger, Instagram or web chat, gets one confirmation and no more automated messages until they text START again. Payments, rates, approvals and trade values go to your team. Getting your leads' consent to be texted stays your dealership's job.

What happens when a customer says stop?

A STOP by text, Messenger, Instagram or web chat is recorded right away and stops automated messages on every channel, apart from one confirmation, until they text START. Other clear requests to stop in English, Spanish or French are recorded too; anything unclear pauses automated messages and goes to your team the same day.

When does texting go live?

Texting goes live once your dealership's texting registration is approved by the carriers. Registration needs your dealership's legal name and tax ID. Facebook, Instagram and web chat can run while texting registration is in progress.

What hours can a car dealership text customers?

Texts a business starts should go out at reasonable hours in the customer's time zone, and some states and provinces set their own limits. DAS, the Dealer Ad Solutions AI, sends the first text to a new form or listing-site lead, or a missed caller, within minutes between 8 AM and 8 PM; a lead who arrives at night gets it after 8 AM. Its replies to a buyer who just wrote can go out at any hour. This is general guidance, not legal advice; ask your compliance advisor how the rules where you operate treat replies.

What if a missed caller replies STOP?

A STOP by text, Messenger, Instagram or web chat is recorded right away and stops automated messages on every channel, apart from one confirmation, until they text START.

What is A2P 10DLC?

A2P 10DLC is the system US mobile carriers use to register business texting sent from local numbers. A dealership registers who it is and what it will text about, using its legal name and tax ID, and texting goes live once the carriers approve it. This is general guidance, not legal advice.

Working your leads

How fast should a car dealership respond to an internet lead?

A car dealership should answer within 5 minutes at the most, and ideally within a minute, day or night. Buyers often ask several stores at once, and the first useful reply often gets the visit. Harvard Business Review research found that companies that tried to contact a lead within an hour were nearly 7 times as likely to qualify it as those that waited even one hour longer.

What is speed to lead?

Speed to lead is how fast a business answers a new lead. For a car dealership the target is within 5 minutes, and under one minute is better still, because buyers often ask several stores at once and the first useful reply often gets the visit.

What should a dealership do with leads that come in after hours?

Answer them as soon as you can. Many leads arrive at night and on weekends. An AI assistant can answer every message right away, day or night; a new form or listing-site lead that arrives after 8 PM gets its first text at 8 AM, when texting quiet hours end, and your team gets a briefing for the morning.

What should a dealership do about missed calls?

A dealership should text or call a missed caller back within minutes, because a caller who reaches voicemail may simply try the next store. A text lets the conversation carry on when nobody is free to pick up. DAS, the Dealer Ad Solutions AI, texts back callers your team missed within minutes, 8 AM to 8 PM, on packages with texting, and live calls stay with your team.

How should a dealership answer leads from listing sites?

A dealership should answer a listing-site lead like any internet lead: within minutes, about the exact vehicle the buyer asked about, by text when they gave a number. These leads often arrive as emails that sit in an inbox, so send them to whoever answers first. DAS, the Dealer Ad Solutions AI, reads leads from Autotrader, Cars.com, CarGurus and most other listing sites and texts the buyer within minutes, 8 AM to 8 PM, on packages with texting. When the same buyer asks about the same car twice in a day, they get one text, and the second inquiry reaches your team as a note.

What if our leads are low quality?

The assistant works every lead the same way, whatever its quality: it answers every message within a minute, asks what they want, their timing and their trade, and offers a visit to the ones who are ready. The rest keep getting follow-up for up to 8 months, until they book or ask to stop, so your team spends its time on customers who replied. The assistant cannot make a lead want a vehicle.

What should the first reply to a car buyer say?

Answer the question they asked, use their name and the exact vehicle, ask one easy question such as whether they have a trade, and offer two specific times to come in. Leave payments, rates and approvals to a person.

How long should a car dealership follow up with a lead?

Months, not days. Many buyers are not ready the week they first ask. Follow up for up to 8 months, spaced further apart over time, with a new reason to reply each time, and stop as soon as they book, buy or ask you to stop.

How often should you follow up with a car buyer who has not replied?

Close together at first, then further apart: a nudge a few hours after the first reply, again the next day, a few days later, after a week or two, and then every few weeks. Each message should bring something new, such as a matching vehicle that just arrived or a direct question.

How should a car dealership follow up old leads that went quiet?

A car dealership should follow up an old lead with one short, personal message that names the vehicle they asked about and gives a new reason to reply, such as a similar vehicle that just came in. Ask one easy question. Answer every reply fast, stop the moment someone asks, and check that each lead agreed to be texted before you send anything. This is general guidance, not legal advice.

Can a dealership message a Facebook or Instagram lead after 24 hours?

Generally, Facebook and Instagram let a business message freely only within 24 hours of the person's last message, with narrow exceptions. That is why a fast reply matters most on those channels, and why it pays to ask early for a phone number and permission to continue by text. DAS, the Dealer Ad Solutions AI, times its last follow-up there to land inside the 24 hours, asking for a phone number.

Should we text our whole old list at once?

No. Start with the leads who asked about a specific vehicle or went quiet most recently, and send in small groups your team can answer within minutes. Use one short, personal message per lead, not one text for the whole list. A sudden burst of near-identical texts to a stale list can also get messages filtered or blocked by the carriers.

How old is too old to text a lead?

There is no single answer. It depends on when and how the person agreed to be texted, and on the rules where they live. A lead who agreed recently and went quiet is a very different case from a number nobody has touched in years. Ask your compliance advisor. This is general guidance, not legal advice.

What should we do when an old lead replies?

Answer within a minute if you can. Answer the question first, ask one easy question and offer two specific times. If they ask about payments, rates, approvals or trade value, hand them to a person with a note on what they want.

Can a follow-up text mention a payment?

A follow-up text should not quote a payment, a rate, an approval or a trade value. Those numbers depend on credit, the deal and the car, and they belong in a conversation with your team. A car's listed website price is fine. DAS, the Dealer Ad Solutions AI, is built never to quote payments, rates, approvals or trade values; a reply that tries is held back and handed to your team.

What happens to a call we miss at night?

A call missed after 8 PM gets its first text after 8 AM, because texting quiet hours apply. From the first reply on, the assistant answers every message within a minute, day or night.

Can we use missed-call text-back for the service department?

A missed service call is a lost visit too. We can set the assistant up for your service lane: it answers service questions day or night, books service visits on your service calendar, sends reminders, and hands repairs and anything that needs an advisor to your team. It never quotes a repair price or guesses at a diagnosis.

What should the first message to a boat show lead say?

Use their name and the exact boat they looked at, answer anything they asked, ask one easy question and offer two specific times to see the boat on the water. Leave payments, rates and approvals to a person.

How long should a boat dealer follow up with show leads?

Months, not days. Many boat buyers take weeks or months to decide. Follow up for up to 8 months, spaced further apart over time, with a new reason to reply each time, and stop as soon as they book, buy or ask you to stop.

What should the first message to an RV show lead say?

Use their name and the unit or floor plan they walked through, ask one easy question and offer two specific times for a walkthrough that suit the whole family. Leave payments, rates and approvals to a person.

What is an ADF lead?

An ADF lead is a lead sent in ADF, short for Auto-lead Data Format, the industry's standard lead format. Listing sites and manufacturer programs usually send leads this way, as an email or a feed into a CRM.

What is show rate at a dealership?

Show rate is how many booked visits actually arrive. Reminders the day before and the hour before, and a clear confirmation, help buyers show up or move the time.

Advertising

Do Facebook ads work for car dealerships?

Facebook ads work for car dealerships when the ads show real cars from your lot, the lead format fits the buyer, and every lead gets a fast reply. Ads that bring in leads nobody answers in time waste the budget, no matter how good the ad is.

Do Facebook Marketplace ads work for car dealers?

Facebook Marketplace ads can work well for car dealers. Ads, including inventory ads built from your vehicle feed, can show in Facebook Marketplace, where people are already browsing cars for sale. Marketplace buyers often message right away and expect a fast answer, so how fast you reply matters as much as the ad itself.

Should a dealership use Facebook lead forms or Messenger ads?

Facebook lead forms and Messenger ads can both work. Instant lead forms bring more leads, many of them casual, and need a fast text or call. Messenger ads start a conversation and need a reply within minutes. If nobody can answer quickly, neither pays off.

Can car dealership ads mention financing?

Car dealership ads can mention financing, with limits. On Google, in the US and Canada, ads for credit and financing cannot target by age, gender, parental status, marital status or ZIP code. On Facebook and Instagram, ads that promote credit or financing offers must run under Meta's special ad category for financial products, which limits targeting by age, gender and location. Many dealerships keep financing out of the ad and leave it to the conversation and the finance office.

Which ad platforms do you run?

Google and YouTube, Facebook and Instagram (Marketplace included), and TikTok. Vehicle Shopping Ads, which put your cars with photo and price in Google vehicle ads, come with Ads Scale + Vehicle Listings and Showroom Elite, or are available as an add-on.

Do you take a percentage of my ad spend?

On our top ad packages, no. On the others, there is a small management fee: a share of what your ads actually spent that month, billed after the month, never on budget that didn't spend. Your ad budget itself is paid straight to the platforms from your own ad accounts, and your quote shows the exact fee.

How do car dealership ad agencies charge?

Car dealership ad agencies charge in different ways: a flat monthly fee, a share of your ad spend, or both, and setup fees and long contracts are common. Before you sign, ask what you pay for the work and whose name is on the ad accounts. Dealer Ad Solutions charges a monthly fee with no setup fees; its top ad packages take no share of ad spend, and the others add a small fee on what your ads actually spent.

Who owns the ad accounts and the ad budget?

With Dealer Ad Solutions, your dealership owns its ad accounts and its ad budget. We manage the accounts for you, your budget is paid straight to the platforms from your own accounts, and we never raise it without your written consent. Once the fees are paid, the final ads we make for you are yours too.

What if we were burned by an agency before?

Your dealership owns its ad accounts and its ad budget. We manage the accounts for you, your budget is paid straight to the platforms from your own accounts, and we never raise it without your written consent. You get a plain-English report every month: what ran, what it cost, which leads it brought in and what we are changing next. Advertising on its own is month to month, with 30 days' notice and no setup fees. The 90-day guarantee covers our AI follow-up, not ad spend.

What if I already run my own ads?

Take AI follow-up on its own. Your assistant works every lead your ads already bring in.

What if someone already handles our follow-up?

Take Advertising on its own. We bring the buyers. Your team works them.

How will I know the ads are working?

You get a plain-English report every month: what ran, what it cost, which leads it brought in and what we are changing next. New creative and optimization passes run every month.

How much should a car dealership spend on advertising?

There is no single right figure for every store. A car dealership should spend no more on ads than a booked visit is worth to it: multiply your show rate by your close rate and your gross per car to see what a visit is worth, treat that as a ceiling, and fund the campaigns that bring visits at or under it. Our ad budget guide has a calculator that does the arithmetic with your own numbers.

How do you work out what a booked visit is worth?

Multiply your show rate by your close rate to get the share of booked visits that end in a sold car, then multiply that share by your gross per car. The result is a ceiling, not a target, because the same gross also pays your people, your lot and your other costs.

Is cost per lead a good way to judge dealership ads?

Cost per lead is useful, but it is easy to push down with low-intent leads, so never rank ads on it alone. Judge them by cost per appointment and cost per sale, matching each sale back to the lead's source in your CRM.

Should a dealership raise its ad budget if leads are not booking?

Check the replies first. Ads that bring in leads nobody answers in time waste the budget, no matter how good the ad is, so time how fast every channel answers before you add spend. A higher budget only buys more leads that wait.

What are Google vehicle ads?

Google vehicle ads, also called vehicle listing ads, show your cars with photo, price and mileage right in Google. They are built from your inventory through Google Merchant Center and run as Performance Max campaigns, so the feed has to be accurate and current.

What does a dealership need to run Google vehicle ads?

An accurate vehicle feed, a Google Merchant Center account in the dealership's name, a campaign built on the feed, a page for each vehicle that matches the ad, and conversion tracking for calls, forms and chats. A fast answer to every lead the ads bring matters just as much.

How do you know Google vehicle ads are working?

Check feed health to see how many of your cars are approved and showing, then judge the ads by cost per appointment and cost per sale, not clicks. Count calls as well as forms, and track how fast each Google lead gets a real answer.

Choosing a provider

What is the best AI for car dealerships?

The best AI for a car dealership answers every message within a minute, day or night, on text, Facebook, Instagram and website chat; remembers each customer across channels; follows up for months; books visits onto your calendar; and never quotes payments, rates or approvals. Dealer Ad Solutions was built to do all of that and backs it with a 90-day guarantee. Our buyer's guide lists the 8 questions to ask any provider.

What is the best CRM for a car dealership?

The best CRM for a car dealership works your leads by itself. It keeps one record per customer, puts every channel in one inbox, runs follow-up on its own, and comes with calendars, reminders, a phone app and a setup built around your store. Dealer Ad Solutions includes that CRM with every AI follow-up package, with an AI assistant working inside it. Our buyer's guide covers the 8 things to check.

What is the best CRM for a used car dealer?

The best CRM for a used car dealer fits a lot your size and works your leads for you: it answers every message day or night and texts new leads within minutes during texting hours, keeps one record per customer across text, Facebook, Instagram, website chat and listing sites, follows up for months, books visits with reminders, and runs from your team's phones. A used car store may not need the heaviest franchise CRM, but it does need every lead answered fast. Dealer Ad Solutions includes a CRM like this with every AI follow-up package, set up around your lot.

What is the difference between a CRM with AI built in and an add-on AI?

In a CRM with AI built in, the assistant works inside the same record, inbox and calendar your team uses, so each customer has one history. An add-on AI is a separate product connected to a CRM, so what it sees and what it writes back depends on the connection. A plain CRM has no assistant, and a person acts on every lead.

What should a dealership ask before adding AI to its CRM?

Ask where the conversation lives, what the AI knows about a returning customer before it answers, who sets it up around your store, whether your team can pause it and take over from their phones, whether you can export your data, and what the full monthly cost is with everything you need. Then have the provider show it working a test lead you send yourself.

Why does one record per customer matter when AI answers leads?

A customer who writes on Facebook on Monday and texts on Thursday is one person. If the AI and the CRM each keep their own record, your salesperson sees half the story. One record means the assistant remembers across channels and months, and your team sees the whole history the moment they open it.

AI for dealerships

What can AI do for a car dealership?

AI helps most with the repetitive work around leads: answering every message fast, qualifying the buyer, following up for months and booking the visit. It can also answer inventory questions from your feed, book service visits, and, inside the ad platforms, choose audiences and bids. Your team keeps the test drive, the trade, the numbers and the close. Dealer Ad Solutions' AI assistant answers every message within a minute, day or night, and books visits onto your calendar.

Is an AI assistant the same as a website chatbot?

An AI assistant is different from a website chatbot. Many website chatbots live only on your site and follow a script to collect contact details. An AI assistant like ours holds a real conversation on text, Facebook, Instagram and website chat, remembers each customer across all of them, follows up for up to 8 months and books the visit onto your calendar.

Do we need an AI receptionist or voice AI?

A dealership's need for voice AI depends on its phones. Voice AI can answer calls, and it may suit a store whose phones ring more than anyone can pick up. For many stores the bigger leak is the missed call. Our assistant does not answer calls: a call your team misses gets a text back within minutes, 8 AM to 8 PM, so the conversation can carry on by text, and live calls stay with your team. If you try voice AI, test it on real calls first.

Does AI work for used car dealerships?

AI works for used car dealerships. Used car buyers often shop at night, ask about one specific car and have a trade in mind. An AI assistant can answer every message within a minute, check your inventory feed before it mentions a car, read a photo of a trade-in, and book the visit. Payments, approvals and trade values still go to your team.

What is an AI BDC?

An AI BDC is an AI assistant that does the front-line work of a business development center: it answers every new lead, qualifies the buyer, follows up and books the appointment, then hands the customer to your team. It works day or night, in any language, and your team takes over whenever a person should.

Should we use an AI BDC or an outsourced BDC?

An outsourced BDC puts people on your leads, and it can take and make phone calls; its hours, speed and quality vary by contract and by agent. An AI BDC like ours answers every message within a minute, day or night, in any language, remembers each customer across channels and follows up for up to 8 months. It texts back missed calls but does not take live calls, so those stay with your team. Some stores run both: AI on the messages, people on the phones.

Is an AI BDC the same as an AI appointment setter?

An AI BDC and an AI appointment setter are close. An appointment setter's job is to book the visit. An AI BDC does that and the work around it: it answers the first message, qualifies the buyer, follows up for months, sends reminders the day before and the hour before, and hands the buyer to a salesperson with a briefing.

What is the difference between an in-house and an outsourced BDC?

An in-house BDC is a team of your own employees, so you hire, train and manage it. An outsourced BDC is an outside company whose agents work your leads, usually including phones, under a contract, so its hours, speed and quality vary by contract and by agent. Either can take live calls.

Can an AI BDC cover nights and weekends?

An AI BDC can answer every message within a minute, day or night, weekends and holidays included. A new form or listing-site lead, or a missed call, gets its first text within minutes between 8 AM and 8 PM; at night that first text waits until after 8 AM, because texting quiet hours apply.

How do I compare an AI BDC with a BDC team?

Judge both by the same numbers: response time, contact rate, appointment rate, show rate, cars sold and cost per sale. Then send a test lead on every channel, including after hours, and write down how long each reply takes and who sent it.

Marketing and leads

What is the best way to advertise a car dealership?

Put real cars from your lot in front of nearby buyers where they already shop: Google search and Google vehicle ads, Facebook and Instagram with Marketplace, and short video on YouTube and TikTok. Change the creative every month, judge it by cost per appointment and cost per sale, and make sure every lead it brings gets an answer within minutes.

What should a car dealership post on social media?

Real cars from your lot: short walkaround videos filmed vertical on a phone, new arrivals the day they come in, customer deliveries (with the customer's permission), and quick answers to questions buyers ask. Then answer every comment and message fast, because a question in the comments is often a buyer.

How do you market a used car dealership?

Put the cars you actually have where nearby buyers shop: Google search ads and Google vehicle ads, Facebook and Instagram with Marketplace, and short walkaround videos. Keep a fast website with real photos and listed prices, ask every buyer for a review at delivery, answer every lead within minutes and follow up for months. Judge each idea by visits and sales, not clicks.

What are the best lead sources for a car dealership?

The best lead sources for a car dealership are the ones that bring buyers who visit and buy, at a cost you can live with. For many stores that is a mix: your own website and chat, Google search ads and Google vehicle ads, Facebook and Instagram with Marketplace, listing sites, phone calls, walk-ins, past customers, the service drive and referrals. Rank them by cost per sale, not by how many leads they send.

What is car dealership lead management?

Car dealership lead management is how a store receives, answers, tracks and follows up every lead until the buyer buys or says no. Good lead management puts every lead from every source in one place, gives each lead one owner, answers within minutes, follows up for months, and records the outcome so you can see which sources sell cars.

Should a car dealership buy leads?

A car dealership can buy leads if it measures them. Some third-party leads may be sold to several dealers, so the store that answers first and follows up longest often gets the visit. Leads from your own ads come only to you. Whatever the source, judge it by visits and sales, and answer every lead within minutes.

What advertising rules apply to car dealerships?

Ads must be truthful, and an advertised price has to be one you will honor. In the US, an ad that states certain credit or lease terms, such as a monthly payment, a down payment or the number of payments, triggers extra federal disclosures (Truth in Lending, or the Consumer Leasing Act for leases), and states add their own. In Canada, several provinces require all-in prices. Ad platforms also limit how credit and financing ads can be targeted. Have any price or payment ad checked before it runs. This is general guidance, not legal advice.

Cost and getting started

What does Dealer Ad Solutions cost?

Dealer Ad Solutions does not publish prices: every store gets its own quote for AI follow-up, advertising or both, with the plan sized to the store's monthly lead volume and ad spend. There are no setup fees. AI follow-up has a 90-day minimum, advertising on its own is month to month, and the top ad packages take no share of ad spend. See if you qualify, and you get your quote on the free demo.

How long is a Dealer Ad Solutions contract?

Dealer Ad Solutions' AI follow-up packages have a 90-day minimum, the same 90 days the guarantee covers. After that, and for advertising on its own from the start, you can cancel any time with 30 days' notice; service ends at the close of the billing period in which those 30 days run out. There are no setup fees.

What does setup involve?

We do the work. We connect your lead sources, train the assistant on your store, hours, inventory and rules, set up your calendar, test everything and walk your team through it. Facebook, Instagram and website chat go live first, while texting registration is approved. You pay your first month to start, and your billing date is set to the day your assistant goes live. On packages with ads, the ads part of your fee starts the day your first campaigns go live.

How fast do we go live?

Live on Facebook, Instagram and website chat within 14 days of getting your access. Texting follows once the carriers approve your registration. Your 90 days start when the assistant goes live, which on packages with texting is after that approval.

What does our dealership have to do during setup?

During setup, your dealership tells us how the store works and sends its legal name and tax ID for texting registration. We connect your lead sources, set up your calendar, build and test the rest, train your team, and check the assistant against real leads with you before it goes live. Facebook, Instagram and website chat go live first, while texting registration is approved.

How is my team trained?

Your team gets a short online course and a practice game on their part: how to talk to the assistant with a private comment, what each comment does and how to mark what happened. We see every score.

Do you help with reviews?

Yes. Reputation management is included: we send review requests to your customers and reply to your reviews.

How does switching from another provider work?

When you switch to Dealer Ad Solutions, we build alongside your current provider. On go-live day your lead sources are pointed to us, so no lead goes unanswered in between. Your setup is built and tested around your store first, and nothing goes live until you approve it. If you want to run your store on our CRM, we help you move your contacts over.

Which dealerships do you work with?

Dealerships in the United States and Canada with 50 or more leads a month, with the owner or GM on the demo. Car and truck dealers are our specialty, and we also work with motorcycle, powersports, boat, RV and golf cart dealers, and any other dealer that sells something people ride in. You can see if you qualify in a few quick questions.

We are not sure we are ready. What is the first step?

The first step is a free demo, with your owner or GM: you see the assistant working leads like yours and get your quote. The calculator on the home page works from your own numbers, so you can see what slow replies cost your store before you decide anything. We set up 5 new stores a month, in groups that start on the 1st and the 15th, so a store that decides later starts with the next group.

Why only 5 new stores a month?

Every setup is built by hand around the store: its lead sources, CRM, calendars, inventory, hours and hand-offs, tested before the first lead comes in. 5 new stores a month is what we can set up properly, so new stores start in groups on the 1st and the 15th of each month.

Is AI lead follow-up a fit for a small used car lot?

It fits a store with 50 or more leads a month, with the owner or GM on the demo, in the United States or Canada. Under 50 leads a month, it is not the right fit yet. The assistant works every lead the same way, but it cannot make a lead want a car.

The guarantee

What is the 90-day guarantee?

The 90-day guarantee: 5 qualified appointments in your first 90 days, or we keep working your leads free until you have them, for up to 90 more days. It applies to every AI follow-up package. Conditions apply, including at least 100 new leads every 30 days unless we also run your ads; every condition is listed on the guarantee page. Here 100 new leads means 100 new people: a message is never a lead, and spam, duplicates, wrong numbers and someone who opts out on their first message do not count.

What counts as a qualified appointment?

A visit or phone appointment the assistant books for a specific day and time, with a customer who told us the vehicle or type of vehicle they want, said they intend to buy or finance, and confirmed the time. Each customer counts once, and staff and test contacts do not count. The guarantee covers booking, not whether the customer shows up or buys, so no-shows and cancellations still count as delivered.

When does the 90-day clock start?

The 90-day clock starts when your assistant goes live, not at signup. For packages with texting, that is after carrier registration is approved.

Does the guarantee cover ad spend?

The guarantee does not cover ad spend; it covers our AI follow-up only. On packages with ads, the ads part of your fee and your ad spend are still paid; ad spend goes to the platforms and is not refundable.

Looking for a definition? See the plain-English glossary of dealership terms. Want the full picture on texting? Read our guide to the five texting rules.

The full legal wording is in our Terms of Service, our Service Level Agreement and our Privacy Policy.

Stop paying for leads nobody answers.

Four quick taps, then a short demo where you get your quote.

Who we work with
  • 5 new stores set up a month
  • Setup groups start on the 1st and the 15th
  • 50 or more leads a month
  • The owner or GM on the demo
See if you qualify1 / 5

What does your dealership sell?

Your quote is built around your store.

5 new stores a month · groups start the 1st and 15th · 50+ leads a month