Boat and marine dealers
AI lead follow-up for boat dealers. Every message answered, day or night.
Boat buyers decide slowly and show leads arrive in a stack. DAS books sea trials and follows up for up to 8 months.
Quick questions, no call needed.
- Pontoon and fishing boats
- Ski and wake boats
- Sailboats
- Personal watercraft
Boat buyers decide slowly. Then they often buy from whoever kept in touch.
Show season and the spring rush
Boat shows and the first warm weekends bring more messages than your team can answer fast.
Big decisions take months
Buyers take weeks or months to decide. Follow-up has to last as long as they do.
Trades come with questions
Boat, motor and trailer: buyers send photos and want answers before they come in.
Example, made up
A customer sends an Instagram message on a winter evening.
Buyer: Is the pontoon from your last post still available? Does it come with a trailer?
7:15 PMDealership: Hi! I just checked our inventory, and that pontoon is on the lot. Its page lists everything that comes with it: (link). Is this your first boat, or are you trading one in?
7:15 PMBuyer: Trading my fishing boat. (photos)
7:19 PMDealership: Thanks, I've saved the photos for the team. Would you like to set up a sea trial?
7:19 PMBuyer: A weekend, if possible.
7:21 PMDealership: I have Saturday at 9 AM or Sunday at 11 AM. Which works better?
7:21 PMBuyer: Sunday.
7:23 PMDealership: You're set for a sea trial on Sunday at 11 AM. See you then.
7:23 PM
Example
Every message answered, and sea trials booked onto your calendar.
Every channel, one assistant
Text, Facebook, Instagram, website chat and TikTok lead forms, with one memory per customer, from the boat show to the sea trial.
Answered within a minute
Show season and the first warm weekends bring a rush. Every message gets a real answer within a minute, day or night; new leads get their first text within minutes, 8 AM to 8 PM.
Photos and voice notes
A photo of their trade, a hull number, a screenshot of a boat or a voice note: it reads it and answers.
Visits and sea trials booked
Sea trials and visits go onto your calendar, with reminders, and move when the customer asks. Your team sets the conditions.
See everything included
Follow-up for up to 8 months
Through a long decision, spaced out and varied, and stopped the moment they book or ask to stop.
Any language
English, Spanish or any other language: it answers in the language the customer writes in.
Your team handles the money
Payment, rate and approval questions, and the trade value of a boat, motor or trailer, go to your team. It is built never to quote them.
Ads that bring buyers in
Our ad team runs Google, Meta (Marketplace included) and TikTok ads for the boats on your lot.
Channels depend on your package. Your quote lists exactly what is included.
Your boats, your show season, your way of selling.
Your boats
We connect your inventory during setup, so it checks what you have before it mentions a boat.
Show season and launch season
Boat shows, spring launch and end-of-season pushes, worked into the follow-up.
Service and parts
Service, winterization and parts questions answered day or night, with anything that needs a person handed to your team, once we set up your service lane.
Your CRM, included
Every customer, conversation, visit and task in one place, with a phone app for your team.
Your season, your leads and what boat buyers ask first.
How the season works
Boat buying starts long before the water warms up.
See more
Winter boat shows fill the pipeline, the first warm weekends bring the spring rush, and buyers plan around launch season. Fall brings end-of-season buyers, winterization and storage. Many boat buyers take months to decide. The assistant answers the rush within a minute, day or night, and follows up show leads by text, with their consent, while they decide.
Where the leads come from
Boat leads come from boat shows, listing sites, the brand's website for franchise dealers, your own website and chat, Facebook, Instagram and Marketplace, and service customers who are ready for a bigger boat.
See more
Show leads often arrive as a stack of names at the end of a long weekend, and the assistant can follow them up like any other lead.
What boat buyers ask first
What engine does it have? Does it come with a trailer? Can we take it out on the water? What will you give me for my boat?
See more
The assistant answers from your inventory details, books the sea trial, and leaves trade value and anything it cannot confirm to your team.
What boat dealers ask before they start.
What should a boat dealer look for in a CRM?
One record per customer across text, Facebook, Instagram and website chat; answers during show season and on weekends, when buyers have time to shop; follow-up long enough for a decision that takes months; and your team in charge of price, financing and trade value.
Can the AI assistant book sea trials?
The assistant books visits and sea trials onto your calendar, with reminders, and moves them when the customer asks. Your team sets the conditions and runs the trial.
Can the AI assistant follow up on leads from boat shows?
The assistant can follow up on boat show leads. Leads you bring back from a show can be followed up like any other lead, by text, for up to 8 months, as long as you have their consent to be texted.
Can customers send photos of their boat, motor and trailer?
Customers can send photos of their boat, motor and trailer. Photos of the hull, the motor, the trailer or the hull number plate, and voice notes: the assistant reads them and saves the details for your team. It never puts a value on a trade; your team does.
How should a boat dealer follow up leads from a boat show?
Message each show lead soon after the show, name the boat they looked at, and offer a time to see it on the water. Then keep in touch, with their consent, until they book, buy or ask you to stop.
Can the AI assistant answer questions about engines and equipment?
The assistant answers from the details in your inventory feed and sends the listing link. Anything the listing does not say, like a boat's service history, goes to your team with the customer's question.
Is the guarantee the same if we don't sell cars?
Every dealer with AI follow-up gets the same 90-day guarantee with the same conditions, whatever you sell.
Can the AI assistant be set up the way our store works?
Every store gets its own setup, built around your process: your rules, your hours, your calendars, who gets which hand-off, and the name your assistant uses. Sales, service, trade-in buying and events can each have their own workflow.
Stop paying for leads nobody answers.
Four quick taps, then a short demo where you get your quote.
Who we work with
- 5 new stores set up a month
- Setup groups start on the 1st and the 15th
- 50 or more leads a month
- The owner or GM on the demo
What does your dealership sell?
Your quote is built around your store.
5 new stores a month · groups start the 1st and 15th · 50+ leads a month