Terms of Service | Dealer Ad Solutions

Terms of Service

Last updated: March 27, 2026

1. Agreement to Terms

These Terms of Service ("Terms") constitute a legally binding agreement between you ("Client," "you," or "your") and Dealer Ad Solutions LLC ("Company," "we," "us," or "our"), a Wyoming limited liability company, governing your use of our website at dealeradsolutions.com and all related services, including AI-powered lead follow-up, advertising management, database reactivation, and add-on services ("Services").

By subscribing to, accessing, or using our Services, you agree to be bound by these Terms. If you do not agree to these Terms, do not use our Services.

2. Description of Services

Dealer Ad Solutions provides the following Services to businesses:

  • AI Lead Follow-Up: Automated lead response, qualification, appointment booking, and follow-up via SMS, email, and social media messaging on behalf of the Client
  • Ad Management: Creation, management, and optimization of paid advertising campaigns on Facebook, Google, and TikTok
  • Database Reactivation (Dead Lead Revival): One-time or recurring outreach campaigns to re-engage old CRM leads
  • Add-On Services: AI website chat widget, Google review automation, marketing website design, and other services as described on our pricing page

Services are provided on a subscription basis (monthly) or one-time basis, as specified at the time of purchase.

3. Account Setup and Onboarding

Upon subscribing to our Services:

  • We will set up your account within 7 business days of receiving all required information
  • You are responsible for providing accurate and complete business information, including all custom values, integrations, and configurations required for your account
  • You are responsible for connecting your social media accounts, ad platforms, and any required third-party integrations
  • We will provide staff training on how to use the system
  • You must approve the system configuration before we activate it

4. Fees and Payment

Subscription Services:

  • Monthly subscription fees are billed in advance on the same date each month
  • Ad management fees include a flat monthly rate plus a percentage of ad spend, billed monthly in arrears for the ad spend component
  • All fees are in US dollars

One-Time Services:

  • Database reactivation (Dead Lead Revival) fees are due in full before the campaign begins
  • Marketing website build fees are due in full before design work begins, with monthly hosting/maintenance fees billed in advance

Usage Costs:

  • SMS, email, and phone usage costs are included in your subscription up to reasonable limits
  • If your account exceeds standard usage limits, we will notify you before any additional charges apply

5. 30-Day Performance Guarantee

For AI Lead Follow-Up subscription services (The Appointment Machine, The Full Pipeline, The Complete Takeover), we offer a 30-Day Performance Guarantee under the following terms:

  • If our AI system does not book at least 5 qualified appointments within the first 30 days of service activation, your subscription fees will be waived for subsequent months until the system books 5 qualified appointments
  • Definition of "Qualified Appointment": A qualified appointment is one where the AI system has (a) collected the lead's vehicle interest, (b) confirmed budget or financing intent, (c) booked a specific date and time for a showroom visit or phone consultation, and (d) received active confirmation from the lead. Qualification is based on the lead's expressed buying intent during the AI conversation, not on credit score, income verification, or deal outcome. Whether the lead ultimately purchases a vehicle is not a factor in determining qualification
  • The guarantee period begins on the date your system is activated and confirmed live, not the date of purchase
  • To claim the guarantee, you must notify us in writing (email to [email protected]) within 35 days of activation
  • Upon a valid guarantee claim, we will continue running your system at no charge until 5 qualified appointments are booked. No subscription fees will be charged during the extension period. You may cancel at any time during the extension with no charges
  • You retain all leads, conversations, and appointments generated during the guarantee period
  • The guarantee applies to AI Lead Follow-Up subscription services only. It does not cover ad management fees, ad spend, database reactivation fees, or add-on services
  • The guarantee requires that you have provided all required account information, approved the system configuration, and had the system active for the full 30-day period
  • The guarantee does not apply if the Client has failed to provide accurate business information, has interfered with the AI system's operation, or has not responded to qualified lead notifications within a reasonable timeframe

6. Cancellation and Termination

Client Cancellation:

  • All monthly subscription services are month-to-month with no long-term contracts
  • You may cancel any subscription service by providing 30 days written notice via email to [email protected]
  • Your service will remain active through the end of your current billing period plus the 30-day notice period
  • No refunds are issued for partial billing periods
  • One-time service fees (database reactivation, website builds) are non-refundable after work has begun

Company Termination:

  • We reserve the right to suspend or terminate your account for violation of these Terms, non-payment, or misuse of the Services
  • We will provide 14 days written notice before termination, except in cases of material breach or illegal activity

7. Data Ownership

Your data belongs to you. Specifically:

  • Client Data: All contacts, conversations, lead data, appointment records, pipeline data, and custom fields created in your account are owned by you
  • Export Rights: You may export your data at any time during your active subscription. Upon cancellation, data is available for export for 30 days
  • Data Deletion: After 30 days following account termination, your data is permanently deleted from our active systems. Backup copies may persist for up to 90 days
  • Company Data: Workflow configurations, AI training data, system architecture, and proprietary processes remain the intellectual property of Dealer Ad Solutions LLC

8. AI-Powered Communications

By using our Services, you acknowledge and agree that:

  • Our system uses artificial intelligence to generate and send messages on your behalf to your leads and customers
  • AI-generated messages are sent using your business name and contact information, not Dealer Ad Solutions' identity
  • While we strive for accuracy and appropriateness in all AI-generated communications, we cannot guarantee that every response will be perfect
  • You are responsible for monitoring conversations and stepping in when human judgment is required
  • You are responsible for ensuring that leads in your system have provided proper consent to receive communications
  • AI responses are generated from conversation context and your configured business information; we do not guarantee specific outcomes from AI interactions

9. Client Responsibilities

As a Client, you agree to:

  • Provide accurate and complete business information required for account setup
  • Obtain proper opt-in consent from leads before they enter our system
  • Comply with all applicable laws regarding SMS communications, email marketing, and advertising, including the TCPA, CAN-SPAM Act, and state-specific regulations
  • Not use our Services to send spam, harassing messages, or communications to individuals who have not consented
  • Respond to qualified lead notifications and manage human takeover conversations in a timely manner
  • Keep payment information current and pay all fees when due
  • Not reverse-engineer, copy, or attempt to replicate our system architecture, workflows, or AI configurations

10. Compliance and Regulatory

Our Services are designed to comply with applicable communications regulations. However:

  • You are ultimately responsible for ensuring your use of our Services complies with all applicable federal, state, and local laws
  • We provide A2P 10DLC-compliant messaging infrastructure, but you are responsible for maintaining proper opt-in consent records
  • SMS Follow-Up Duration: Our system follows up with leads for up to 8 months. Leads who have not responded are automatically archived after the follow-up period ends. All leads may opt out at any time by replying STOP
  • Database Reactivation: For database reactivation services, the Client must certify in writing that all imported contacts have previously opted in to receive text message communications from the Client's business. Dealer Ad Solutions will not send messages to contacts without this certification. The Client assumes full responsibility for the accuracy of this certification and any consequences of messaging contacts who did not provide proper consent
  • Number Reassignment: Phone numbers may be reassigned by carriers over time. Dealer Ad Solutions is not liable for messages delivered to reassigned numbers. We recommend periodic list validation for long-term follow-up campaigns
  • For dealerships: our Services handle marketing and lead conversion only. We do not provide DMS, desking, F&I, credit application, or OEM compliance features
  • We are not responsible for compliance with industry-specific regulations that require specialized tools beyond our scope of service

11. Ad Management Terms

For Clients using our Ad Management services:

  • Ad spend is paid directly to the advertising platforms (Facebook/Meta, Google, TikTok) through your own ad accounts
  • We manage your ad accounts on your behalf but do not own them. You retain full ownership and access
  • We do not guarantee specific advertising results, as performance depends on market conditions, inventory, ad spend levels, and other factors outside our control
  • Our management fee (flat monthly + percentage of ad spend) is separate from and in addition to your actual ad spend
  • We will not exceed your approved monthly ad budget without your written consent

12. Limitation of Liability

To the maximum extent permitted by law:

  • Our total liability for any claims arising from or related to our Services is limited to the total fees paid by you in the 3 months preceding the claim
  • We are not liable for indirect, incidental, special, consequential, or punitive damages, including lost profits, lost sales, or lost data
  • We are not liable for actions taken by third-party platforms (Facebook, Google, TikTok, phone carriers) that affect service delivery, including account suspensions, policy changes, or service outages
  • We are not liable for leads that do not convert, appointments that do not show, or deals that do not close

13. Indemnification

You agree to indemnify and hold harmless Dealer Ad Solutions LLC, its officers, employees, and agents from any claims, damages, losses, or expenses (including attorney fees) arising from your use of our Services, your violation of these Terms, or your violation of any applicable law or regulation.

14. Intellectual Property

All intellectual property related to our Services, including but not limited to workflow designs, AI configurations, system architecture, software, branding, website content, and proprietary processes, are and remain the exclusive property of Dealer Ad Solutions LLC. You may not copy, modify, distribute, or create derivative works from our intellectual property without our written consent.

15. Confidentiality

Both parties agree to keep confidential any non-public information shared during the course of the service relationship. This includes business strategies, pricing negotiations, system configurations, and client performance data. Confidentiality obligations survive termination of the service agreement.

16. Dispute Resolution

Any disputes arising from these Terms or our Services will be resolved as follows:

  • The parties will first attempt to resolve the dispute through good-faith negotiation
  • If negotiation fails, disputes will be resolved through binding arbitration in Sheridan County, Wyoming, under the rules of the American Arbitration Association
  • These Terms are governed by the laws of the State of Wyoming
  • Nothing in this section prevents either party from seeking injunctive relief in court to prevent irreparable harm

17. Modifications to Terms

We may update these Terms from time to time. We will notify you of material changes by email at least 14 days before the changes take effect. Your continued use of our Services after changes take effect constitutes acceptance of the updated Terms. If you do not agree with the changes, you may cancel your subscription before the changes take effect.

18. Severability

If any provision of these Terms is found to be unenforceable, the remaining provisions will continue in full force and effect.

19. Entire Agreement

These Terms, together with our Privacy Policy and any service-specific agreements signed by both parties, constitute the entire agreement between you and Dealer Ad Solutions LLC regarding our Services.

20. Contact Us

If you have questions about these Terms, contact us at:

Dealer Ad Solutions LLC
30 N Gould St Ste R
Sheridan, WY 82801
Email: [email protected]
Phone: +1 (307) 381-9007